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About Us

Our Roots

WISH Northwest began in 1994, when Jerry and Sue Brown started the company from their garage in Pocatello, Idaho, with little more than a strong work ethic and a deep understanding of the irrigation industry. In those early days, every order was handwritten, every delivery was personal, and every customer was treated like family.

Over the years, WISH Northwest grew from a local family venture into a trusted regional supplier, but despite its growth, we have never strayed from our core values: personalized service, deep product knowledge, and a commitment to supporting growers and businesses with the tools they need to thrive.

What Sets Us Apart

Trusted Brands – Representing 100+ top irrigation manufacturers and suppliers

Regional Expertise – Serving 8 Western states from our HQ in Idaho

Dealer-Focused Support – Personalized service from a knowledgeable, responsive team

Our Mission

To serve growers and dealers with honesty, heart, and hard-earned knowledge, offering tools that work, service that feels personal, and support that never forgets its roots.